My Work

I started my career in boutique marketing agencies in Brisbane. My most recent role was in Toronto working for the world’s biggest marketing company, Omnicom. Here’s just a taste of the work I’ve done in that time.

Flywheel

ECommerce is a deeply complex industry. That’s why the world’s leading brands turn to Flywheel to manage their eCommerce operations. While we provide cutting-edge services to some of the biggest names online, we never lose sight of the fact that, at the end of the day, our audience is people.

My approach to marketing at Flywheel was simple: create content that’s clear, direct, and easy to understand—and if it’s a little entertaining, even better. I developed a deep understanding of the industry and used this expertise to empower clients and prospects, helping them make informed decisions and shine in front of their teams.

Here’s a look at some of the ways my team and I made that happen.

Perpetua

Before Flywheel became the behemoth it is today, there was Perpetua—its cooler, scrappier, SaaS-driven baby sister. While Flywheel is a corporate giant with a service-first mindset, Perpetua was all about agility and tech-forward solutions. Their brand identities couldn’t be more different—trust me, I know. I built Flywheel’s.

Here’s a glimpse into the work I created for Perpetua, a brand with its own voice, edge, and energy.

NorthOne

At NorthOne I took ownership of the brand voice and made it what it is today.  I wrote UX copy, web copy, SEO, customer emails and digital ads. As the company rapidly grew I moved up to Senior Copywriter. In this role I was able to spend more time on larger brand campaigns and creative strategy. NorthOne recently raised $67 million in their series B round. I’m proud of the role I played in building this company from the ground up over 3 years.